Your sales co-pilot
No spreadsheets. No “let me get back to you on that”. Our CRM engages and qualifies your leads, and gets your deals moving optimally.
Your business should have a real sales pilot
Up and running in minutes
No lengthy onboarding calls and no IT department. Open the app and start closing.
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Create your account
Choose a plan and your workspace is provisioned. There is no implementation project and no IT department in the middle of it.
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Bring your leads across
Importers for Zoho CRM, HubSpot, Salesforce, Pipedrive, Follow Up Boss, kvCORE, Chime, BoomTown, LionDesk, Wise Agent and Top Producer, plus plain CSV for anything else.
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Connect WhatsApp and your inbox
WhatsApp Business through self-serve signup, with no Meta developer account needed. Gmail and Google Workspace, Microsoft and Outlook, Zoho Mail, or plain IMAP and SMTP.
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Work the pipeline
Leads arrive on their own from Meta and Google ad forms and from your own website. Alex books the meetings, drafts the follow-ups and keeps the record straight.
Smart Estate CRM in 5 screens
Every enquiry, captured automatically
Your website, your IDX listings, the MLS, and Meta and Google ad forms all feed the same board. Nothing waits for somebody to copy a name off a phone screen.
An answer while they are still interested
Alex replies to a new enquiry by email and on WhatsApp, inside the hours you set, asks the qualifying questions and puts the viewing in your calendar.
You can see what has stalled
Every task and every agent in one view, so the thing nobody picked up is visible before the client notices it.
Every deal, and what it is worth
The transaction pipeline carries the commission percentage, the gross commission income and the expected close date, so the number at the top is the pipeline rather than a guess.
Where the leads came from
Lead volume by source and campaign, performance against the goals you set, and period-over-period comparison. Export any of it to CSV.
What it does
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No lead is lost
Every enquiry lands in the same place: your website, your IDX listings, the MLS, and lead forms from Meta and Google ads. It arrives on its own, the moment somebody fills it in, instead of waiting for one person to notice a message.
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Every enquiry gets an answer
Switch Alex on and a new enquiry is answered by email and on WhatsApp, inside the working hours you choose. Alex asks what they are looking for and what they can spend, and books the viewing straight into your calendar.
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Nothing slips through the team
Every task and every agent in one view. You can see what is moving, what has stalled and who is holding it, without a meeting to find out.
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One workspace from offer to receipt
Move the deal along in one place. Documents attach to the deal, go out for signature and come back signed. Invoices and receipts follow from the same record.
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The follow-up happens without you
Deal Copilot suggests the next move on a deal and will carry it out. Smart Plans run the routine follow-up on their own, so a quiet lead is chased whether or not you remembered.
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You always know where you stand
Leads, conversion and revenue against the goals you set, compared with the period before. Priced in naira, run on WhatsApp, built for how property is actually sold here.
More things Smart Estate CRM gives you
Built for Nigerian real estate specifically, around the way the business is actually done here.
Your CRM reaches you on WhatsApp
Every user picks what lands on their own WhatsApp: a new lead the moment it arrives, a reminder before a viewing, a task the moment somebody assigns it. You do not have to be at a desk, or in the app, to know where the business stands.
Connect the apps you already use
Zapier links thousands of tools straight into your workspace. A form submission, a spreadsheet row, a booking or a payment can become a contact, a lead or a task in the CRM, without anybody retyping it.
Sign, invoice and receipt on the move
Upload a document, send it for signature, and it comes back attached to the deal it belongs to. Invoices and receipts follow from the same record, from wherever you happen to be.
Opportunities, for teams and brokerages
Team and Brokerage accounts get the opportunities pipeline: the business you are still working to win, kept separate from the deal already in motion, so neither hides the other.
Alex is your sales agent
Alex answers new enquiries by email and on WhatsApp inside the hours you set, asks what they want and what they can spend, books the viewing into your calendar, drafts the follow-up and remembers what you told it last time.
Automation that moves the deal forward
Smart Plans run the routine follow-up on their own. Deal Copilot suggests the next move on a deal and will carry it out. A lead that goes quiet gets chased whether or not you remembered to.
Priced by the size of the team
Solo
₦30,000per month
For the solo agent who wants every WhatsApp message, IDX enquiry and viewing turned into a closed deal.
Start Solo- One user
- Capture: IDX, WhatsApp Business, email and walk-ins in one inbox
- Engage: Alex drafts the reply and books the viewing
- Move deals: A lead kanban and a separate transaction pipeline
- Close: Send the document out and get it back signed
- Opportunities pipeline
- Team assignment and shared templates
Most chosen
Team
₦80,000per month
The same lead-to-close engine, coordinated across a small team. For the agent who has just hired their second and third.
Get started- Up to 3 users
- Everything in Solo: and the three below
- Distribute: Assign leads to teammates, scoped row by row
- Coordinate: Tasks, calendar events and viewing handoffs
- Report: Per-agent and team-wide, with source attribution
- Brokerage seats, if you need more than three
Brokerage
₦200,000per month
For the principal who wants to know on Monday morning which agent is closing and which lead source is paying off.
Start Brokerage- Up to 20 users
- Everything in Team: and the three below
- See it all: Cross-agent pipeline, source and campaign attribution
- Follow the money: Commission percentage, GCI and expected close on every deal
- Compare: Period-over-period reporting and CSV export
Seats are enforced, so the plan you are on is the plan you have. CRM also comes bundled with Smart Estate IDX at a lower combined price. See the bundles.
Trusted by agents across Nigeria
Quote from a Solo agent, about the shared inbox.
Quote from a Team account, about coordinating handoffs.
Quote from a principal, about seeing the whole pipeline.
Smart Estate CRM FAQs
The questions worth asking before you move a business onto anything.
I already run everything on a spreadsheet and WhatsApp. What actually changes?
The enquiries stop living on one person’s phone. A shared WhatsApp Business inbox means the business sees the conversation, not just the agent holding it, and the record stays when that agent is on leave or leaves altogether. That is the single biggest change, and it is the one most people feel in the first week.
Can I bring my data across from what I use now?
Yes. There are dedicated importers for Zoho CRM, HubSpot, Salesforce, Pipedrive, Follow Up Boss, kvCORE, Chime, BoomTown, LionDesk, Wise Agent and Top Producer, plus plain CSV for anything not on that list. Switching is not a blank slate.
Will my agents see each other’s clients?
No. Access is scoped row by row, so an agent sees only their own leads and deals. Nothing an agent enters is visible to the rest of the team, or to any other agency on the platform, unless it is shared deliberately.
How does WhatsApp work with the CRM?
You connect a WhatsApp Business number to the workspace in a few minutes, self-serve, with no Meta developer account needed. From then on client conversations sit in the shared inbox where the whole team can see them, and your own alerts (new leads, viewing reminders, tasks) come to you on WhatsApp too.
What does Alex actually do?
It has around twenty real tools. It can create and complete tasks, book meetings with a Zoom or Meet link, create, update and search contacts, move a lead through a stage, create and move transactions, build drip sequences and enrol contacts, send email or WhatsApp, and send a document for signature. It cannot delete records, run reports, bulk import or send SMS.
How many people can use it?
Solo is one user, Team is three and Brokerage is twenty, with owner, admin, agent and viewer roles. Seats are enforced, so the plan you are on is the plan you have.
Ready to run your entire real estate business from one screen?
Join the agents and brokerages already closing more deals with less effort.