How the MLS works
Co-Broking in Nigeria, Explained
Most co-broke deals are not two agents. They are a chain, and often nobody you can see holds the mandate. What that costs, and what to settle first.
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Notes from building the infrastructure.
How Nigerian real estate actually works online, what breaks, and what our tools do about it. Written by the people building them, not by a content team.
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How the MLS works
Splitting Commission Without Losing the Client
Most agents do not lose a co-broke fee to a dispute. They lose the client at the viewing, quietly, and there is no record that she came through them.
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How the MLS works
What a Multiple Listing Service Is, and What Nigeria Has Instead
An MLS is an agreement between competing agents before it is software. What that means in practice, and why Nigerian property has never had one.
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How the MLS works
Why the Same Property Appears on Six Sites at Three Prices
Duplicate listings are not one problem. An open mandate and a copied listing look identical to a buyer, and only one of them is legitimate.
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The market
Nigerian Real Estate Does Not Have a Technology Problem
Duplicate listings, three prices for one property, nobody able to say who holds the mandate. Not separate problems. One missing shared record.
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About us
What We Are Building at Smart Estate Technology, and Why
Who we are, what we make, and the problem in Nigerian real estate we set out to solve. Software for people who sell property, not automation for buildings.
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Getting started
Which Smart Estate Product Do You Actually Need?
Most agencies do not need everything at once. A straight guide to which Smart Estate product solves the problem you actually have this month.
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Getting found
How Nigerian agents actually get leads, and where most of them leak away
Which channels actually bring Nigerian buyers, why Facebook listings are invisible to Google, and the first hour that decides whether an enquiry converts.
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How the MLS works
One listing per property, and why that one change fixes so much
Duplicate listings break price discovery, waste buyers' time, and are why nobody trusts a Nigerian property search. What changes when a property exists once.
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Working the pipeline
The lead you already lost was in a WhatsApp thread from Tuesday
Most agents do not lose deals to a competitor. They lose them to a message that scrolled off the top of a phone. Where enquiries actually go.
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Getting online properly
An empty website is worse than no website
Two listings and a contact form does not read as a small agency, it reads as an abandoned one. What IDX changes on the day you launch.
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